//SWFに値を渡す場合の変数の指定
var flashvars = {};
//パラメータ
var params = { bgcolor: '#000000' };
//id、name属性
var attributes = { id: 'topflash', name:'topflash' };
swfobject.embedSWF("/swf/topNew.swf", "FlashContentId", "590", "211", 
"9.0.0", "expressInstall.swf",
flashvars, params, attributes );